Krista Sunshine · Executive Leadership Portfolio
Résumé & Credentials
I build revenue. Then I build what keeps it growing. Give me the problem nobody owns.
Executive summary
I build businesses and get into the details.
I’ve built revenue from zero, led five sales reps across U.S. markets and run Career Services across eight campuses. I ask direct questions, develop people and get into the work when something is stuck. Today, I’m Co-Founder & CEO of Abundance of Sunshine. I set prices, build customer relationships, manage the money and own the outcome.
Executive strengths
The work I know how to move forward.
- Revenue generation and business development
- National sales leadership and team development
- Integrated marketing and media partnerships
- Career services, employer relations and workforce operations
- Pricing, budget ownership and operating decisions
- Process improvement and performance management
Professional experience
A record of building, leading and improving the work.
Abundance of Sunshine
Co-Founder & CEO · Tampa Bay
- Co-founded the company and led its pivot after hurricane damage ended the farming and greenhouse venture. Today, we serve homeowners and businesses across Tampa Bay.
- Set strategy and pricing. Lead sales, marketing and customer relationships. Own finance and daily operations.
- Manage four contractors and work directly on customer projects, coordinating field execution.
Southern Technical College
Director of Career Services · Brandon, Florida
- Led Career Services across eight campuses, supporting 600+ students and graduates. Built employer partnerships, managed externships and improved placement outcomes.
- Developed employer and workforce partnerships that connected career preparation with hiring pipelines, externships and graduate opportunities.
- Built the Career Fair Operating System: outreach, dashboards, follow-up and event playbooks. Coordinated up to 16 fairs each year.
- Internal program tracking recorded HVAC placement rising from 36% to 86%, Medical Assistant placement at 95% in 2025, and placement above 75% across multiple years. Published ACCSC cohort reports use separate reporting periods and denominators.
- Trained Career Services Directors and coordinated reporting, staff workflows, career workshops and continuous improvement across campuses.
BCI / BusinessCheckup.info
Marketing & Sales Director / Vice President · U.S. markets
- Personally generated $865K in first-year advertising agency revenue from $0, without an inherited book of business. Originated customer relationships through outreach and business development.
- Simultaneously trained, developed and led five sales representatives operating in different U.S. markets.
- Identified opportunities, negotiated agreements and developed integrated marketing plans for client stakeholders across the United States; managed a $750K budget.
- Coordinated television and radio organizations, publishers, creative teams and other advertising relationships across digital, SEO/SEM, social, email, print, broadcast and events; led brand strategy, sales execution and operations.
Corinthian Colleges / Everest Online
Director of Admissions / Director of Reentry · Colorado Springs / Online
- Helped build and lead a new 50-person Re-entry and retention organization from concept, including staffing, workflows, training, performance metrics, reporting and escalation paths.
- Reduced an internal student attrition measure from 45% to below 10% over eight months through outreach, coaching, process improvement and cross-functional coordination.
- Led high-volume admissions, enrollment, retention and customer-service operations in a national online environment.
USAA
Senior Claims Representative
Property, auto, total loss, catastrophe, bodily injury/PIP intake, coverage analysis, negotiation and compliant documentation.
Ford Motor Credit
Lead Skip Tracer / Loss Prevention Mentor
Account resolution, recovery strategy, mentoring, controls and Six Sigma process improvement.
MCI WorldCom
Director of Sales / Sales Leadership
Team leadership, forecasting, coaching, customer acquisition and account support. Three-time Top of the Rockies recognition.
Education & credentials
Experience strengthened by disciplined study.
Education
Master of Business Administration (MBA)
University of Phoenix · Conferred April 2016
Bachelor of Science in Business/Marketing
University of Phoenix · Conferred April 2003
Human Resource Management Certificate
University of Phoenix · Conferred November 2003
Certifications & technology
Lean Six Sigma Master Black Belt · Six Sigma Black Belt
RAB Radio Marketing Consultant
Google Ads, Analytics & Waze Certifications (expired)
Salesforce · HubSpot · SugarCRM · Pardot · Marketo · Microsoft 365 · Google Analytics · SEO/SEM · Canvas · Canva · Adobe Creative Suite · Trello · Asana
Official executive résumé
Download Krista’s two-page résumé.
The downloadable résumé uses Krista Stalcup, her legal and professional name. The website carries the Krista Sunshine executive brand.
Download executive leadership résumé (PDF)