Growth problems rarely stay in marketing.
During a recruitment-stage assessment, I looked at what could support growth and what might strain the organization if growth came before leadership capacity and continuity were ready.
There were several ways to grow. They could not all be the priority.
Search visibility, brand consistency, content, certification, webinars, membership and vendor advertising all offered possibilities. Leadership continuity and succession affected how much the organization could take on.
New revenue only helps if the organization can deliver what it promises.
Where might growth come from, and what would it ask of the team?
Growth possibilities
Visibility, brand and content, plus certification, webinars, membership and vendor revenue.
Capacity and continuity
Leadership ownership, succession, delivery demands and the member experience as priorities expand.
Choose the opportunities that fit the organization's capacity.
This recruitment-stage assessment prioritized possibilities and raised questions for leadership. It was not implemented work, and no revenue, adoption or organizational results are claimed.