The plan changed. So we built a different business.
Krista co-founded Abundance of Sunshine and helped lead its move from a hurricane-damaged farming and greenhouse venture to a home and business improvement company serving Tampa Bay.
She leads business strategy, finances, pricing, estimates, customer acquisition, sales, proposals, marketing, digital visibility and customer relationships. She also manages four contractors and works on customer projects alongside the field team.
Home and business improvement
Repairs, property improvements, weatherproofing, landscaping, outdoor lighting, epoxy flooring and maintenance.
Hurricane damage hit the farming and greenhouse venture hard.
We looked at what we could already do, what people needed and what customers would pay for. We chose to build a different kind of business instead of walking away.
That meant deciding what services made sense, how to price the work and how to earn the next call.
The greenhouse plan was damaged. Our ability to plan jobs, solve problems and work with customers was still there.
The company could change without pretending the first idea never mattered.
Build a business people can find, hire and call again.
There is no magic button between a good idea and booked work. These are the decisions behind it.
- What should we sell, and what will customers actually buy?
- How should we price a job and account for materials?
- How will people find us?
- How does an inquiry become an estimate, then booked work?
- Which services make sense for the team and the market?
- What brings customers back or earns a referral?
Enough structure to do the next job well.
Krista leads business strategy, financial decisions, pricing and estimating, customer acquisition, sales, lead management, proposals, customer communication, marketing, website strategy, local search visibility and service decisions. She works on vendor and material choices, project planning and customer jobs too.
KristaLeads much of the business side and works with customers from first question through estimate, project and follow-up.
Field teamThe team brings substantial hands-on trade experience and carries out significant field work. Krista manages contractors and works alongside the team on customer projects.
We need enough structure to price, plan, do the work and follow up. We do not need to pretend we are a giant corporation.
The frog was not the strategy. Being remembered was.
Business building you can inspect.
The evidence file shows the brand, service positioning, website strategy, local visibility, campaign work, proposals and lead-to-job tracking behind the company.
Open business-building evidence
